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Business Insider (BI) is an American financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. Business Insider publishes original reporting and aggregates material from other outlets. As of 2011, it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. On a few occasions, Business Insider has published stories that were factually incorrect. It has been criticized for using clickbait to attract viewership. In February 2021, the brand was renamed Insider.
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