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posted by alias Themarrero on Friday 1st of January 2016 08:50:15 PM

Another stop or stops of sorts are of course throughout Manhattan, there are the holiday window displays, some abstract, some classic (Macy’s the big daddy of NYC Christmas window displays has got A Charlie Brown Christmas) but all creative. I was drawn to this particular window, albeit an indoor type at Grand Central Terminal at the PIQ store because the NYC unique ‘Must Love Dogs’ theme, the colorfulness that so correctly captures the festive nature of the season and let’s face it, anyone who has followed me for while knows how much I adore my 2 dogs and dogs in general.This window is just so cute and bright, Mark Tetro art of the big doggie in the middle in his Santa suit complete with beard flanked by 2 New York City Taxi Cabs and the display of the Mark Tetro designed ‘Must Love Dog’ unique merchandise that PIQ carries. PIQ is unique store with only 3 locations, this one the first in Grand Central Station, one in Orlando Florida at Universal Studios Universal Avenue City Walk and they just opened another New York location in Rockefeller Center. Their gifts are unique and its mission statement basically saying it is always adapting, adding new merchandise. So I mentioned R. H. Macys in Herald Square is generally acknowledged as one of the first large retailers to design and display specially designed windows for Christmas. R. H. Macy had already in 1862 been the first to have an in store Santa Claus that children could visit, thus drawing more traffic to his huge store at Herald Square. As the industrial revolution progressed, it made the availability of plate glass bountiful and R. H. Macy’s was one of the first large stores in New York to take advantage of that and the new term ‘Window Shopping’ was born. Then in 1874 came the game changer, R. H. Macy set up a beautiful set of holiday window displays with scenes from Harriet Beecher Stowe’s “Uncle Tom’s Cabin” and marvelous collection of porcelain dolls from around the globe. Well, frankly it was incredible the amount of foot traffic this generated around the store, it was 4 or 5 people deep and it benefited Macy’s and the surrounding businesses which didn’t mind the additional foot traffic. As the 1900’s approached, many of the United States largest retailers opened stores in New York City (as well as Chicago and Philadelphia) where they would all try to out-do each other. The competition hit its peak during the holidays as more and more elaborate displays and even special unveiling of windows has become an annual tradition. A lot of Macy’s old competitors are gone, though Sac’s Fifth Avenue and Lord & Taylor are still around and they and a myriad of other retailers put forth some amazing windows that are worth a good afternoon stroll to view. Is it worth it to the retailers? Well Lord & Taylor carefully tallies their foot traffic at their Fifth Avenue store and during the holidays last year, the foot traffic daily was 250,000 people, daily….incredible. That’s millions from Thanksgiving through the first of the year, today January 1st when some start taking things down though in recent years with the 2 weeks of returns and post holiday sales the holiday displays throughout the city more and more are staying around until the 2nd and 3rd week of January. Taken with Olympus E-5 with Olympus Zuiko 12-60MM F2.8-4.0 SWD lens processed with www.piqproducts.com/



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  • Published 12.05.22
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