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Chok Tok children’s club - membership badge (1930’s)

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posted by Stuart alias RETRO STU on Monday 15th of February 2010 06:31:18 PM

A fine enamel badge issued by the Sunday Express newspaper to members of their Chok Tok children’s club. Members were known as ‘Choktoks’ and the club was headed up by an honorary uncle called ‘Uncle Mack’ Children up to the age of 16 could join by completing the entry coupon from the newspaper but it’s unclear to me if membership was free or required a standard entry fee of 1/- (one shilling). ‘Choktoks’ would receive a personalised certificate, membership card, welcoming letter with secret code and of course, the coveted badge. They would also be included in the Chok Tok's Birthday Club Membership (BCM) for which they received a birthday card and a special mention in the Sunday Express' Children’s Corner. By 1936 club membership was around 134,000 mainly from Britain but new members from any part of the world were welcome to join as well. Chok Tok membership was structured into five different ‘tribes’ depending on which part of the world the member lived. These ‘tribes’ were as follows: * ‘Striped Tigers’ and ‘Tigresses’ if living in England, * ‘Spotted Leopards’ if living in Wales, * ‘Crested Eagles’ if living in Scotland, * ‘Black Pumas’ if living in Ireland and * ‘Speckled Whales’ from all other places. As was usual with children clubs of the period, there were the rules that encouraged good and courteous behaviour amongst their members as well as kindness to animals. The Chok Tok club slogan was ‘Be Helpful’ and their rules stated: 1) Be obedient to their parents. 2) Be kind to pets. 3) Be tidy always. 4) Be jolly. 5) Be a chum and a sport to other Choktoks. 6) Be diligent at school and at home, and try to make the Birthday Club the best and largest League of Happy Children. The 1930’s were a golden age for children’s clubs of which most were run by newspapers competing for more members. Most clubs offered incentives to those who introduced new members to the club. ‘Choktoks’ were awarded special Chok Tok medals in bronze, silver or gold depending on how many new members they recruited. Special mention would also be announced in the Children’s Corner section for those who recruited so many new members. A ‘Choktok’ could claim their medal as follows: Bronze – up to 12 new members recruited, Silver – up to 40 and Gold – 100 new members recruited. These medals showed the CT badge motif at the centre with the ‘tribe’ name. They are rare, with the silver and gold ones respectively rarer still. What I would be interested to know from anyone who has had these is whether the silver and gold medals were actually made from precious metals or just plated? Enamels: 3 (green, white & red). Finish: Gilt. Material: brass. Fixer: Pin Size: 7/8” down x ¾” across (about 22mm x 19mm). Process: Die-stamped. Maker: J.R. Gaunt, London. Thank you for reading. Stuart.



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  • Published 10.18.21
  • Resolution 402x440
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  • File Size 59363 byte.

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