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Day 314/365 - Scruptious Morsels

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posted by alias Michael Herb Photography on Friday 11th of November 2011 05:20:39 AM

Facebook | Twitter | Youtube | Blog Scrumptious Morsels… the new name of my brother Shawn's and Mothers new mini cupcake and desert business. Why mini? they're bite size, cute and are just the right size for people of any age. Why do I like them? Well, other than the taste being superb, I'd have to say that being small makes it easy to eat just enough or sometimes WAY too much. Sometimes a full size cupcake it too much and sometimes its not enough. Problem is you take a whole cupcake and don't finish it, your a waster! These bite size morsels are just the right size and you don't feel guilty eating one… or 10! They had just today settled on a permanent name for the business thanks to the clever suggestion by Joyce. They've tested about a half dozen recipes and the only problem they've encountered has been shrinkage. No, I'm not talking about the cupcakes shrinking… I'm talking about employee theft. Ya, if they're not watched they disappear rather quickly. Quality Control is a very important phase of product development and it seems everyone in my house is strongly in aggrence. Since they have settled on a name and actually put a product out that I can get behind, I figured why not help them out and put together a marketing package for them. Of course, what marketing package is complete with out a kick ass photo for the business cards, menus and website. Shawn has settled on being the face of the company. Something which I've yet to figured out wether its a good or a bad thing. However, something that I have figured out is that if Shawn walks around with dozens of the best tasting sweats around, he'll be sure to make a lot of friends! I know I like him that much more now that he has something to offer!! When I said I'd do this shot I immediately imagined what the shot would look like. The end result is exactly what was in my head and I am very pleased. I'm damn sure that this image will pop right off the page and make any advertisement stand out. Shawn even agreed to the purple/pink shirt! It took a while to get the shot right. Seeing that I was to shoot it in 3 different shots I had to make sure each lined up and was at the correct perspective. Shawn wasn't able to hold the pose for very long seeing that his back is pretty messed up. worse, yet… workman's comp. denied to cover surgery stating that his back isn't bad enough. Maybe when he can't walk, they'll see it fit to cover surgery. My Christmas present to Shawn was to take him to California to spend New Years with our other brother Cory and his Wife Katie. Shawn said if we all plan on snow boarding and having an active vacation than he's not coming. I was thrown back at his remark. Just because we'd take 1 day out of 7 to snowboard, he'd rather not go? that seems like bull shit to me! So, because his back is hurt we all have to act like were injured? How bout he suck it up and accept the gift and enjoy the west coast, his brothers and a kick ass new years! "shawn… stop being a dick" Ok, for those who typically tune out for the technical part…. You can go get coffee or take that bathroom break you've been thinking about. Even thought its not my fault you drank 5 cups of coffee, I won't hold it against you if you leave. You have 5 minutes. WARNING: TECHNICAL JARGEN This shot is comprised of 3 separate images. In order to maintain sharpness throughout the entire image I needed to split it up. No camera that I know of can maintain focus from 1.5 feet from the lens to infinity. Maybe if my lens stopped down to f400 it would but I chose to shoot it at f11. The first shot up was Shawn's face and body. I had him hold his hand out as if he was holding the cupcake. Next up was the shot of his hand holding the cupcake. due to the angle of his hand I knew that I was not going to be able to get the hand and forearm in focus. I opted just for the hand. Since the product is the cupcake I want that being the point of extreme sharpness. Last was the shot of his forearm. My focus was just below his wrist. I would have liked to get a little more depth but seeing that Shawn couldn't hold his hand still enough, I had to take what I could get. I just hope I pulled it off. I've looked at it so much I honestly can't tell anymore. Of course I masked everything out and underlaid of smooth grey backdrop. I then added white circular highlights behind the areas of interest. I then added a hue and saturation layer right above the grey backdrop and adjusted to the nice blue color. I always start with neutral grey as it gives me the ability to go to any color with ease. I added several layers of flour like splashes to add a little texture. I like the way it turned out and only hope everyone who sees it loves it. Technical jargon Finished. I got another call today to do a themed event like the Lifetime Fitness Halloween party and the Ghouls Gone Wild party. This time its another 80's Prom theme. It should be a great time. I'm also working with a production company to produce a documentary style behind the scenes show on my upcoming Magazine shoot. I hope we can all agree on numbers and make it work. It will cover the final creative meeting along with the day of production and some of the post production work. Should be a great inside look into a full shoot. Great marketing material for all parties involved. We'll see how that plays out! I'm excited!! Lighting: AB800 Med Gridded Softbox at both 10:00 and 2:00 Full power AB800 Beauty Dish Boomed overhead at 6:00 1/2 power Triggered Via Cyber Syncs and Commander.



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